My Story
I bring structured commercial thinking to creativity, marketing, systems and scale. Clarity comes first. The right growth engine follows.
After starting life as an Accountant, I’ve spent nearly 20 years in business — 13 years working alongside founders and leadership teams driving growth. I’ve started, acquired and led multiple businesses myself, so I understand the pressure behind the decisions.
Today, I work with founders and investors at inflection points, helping them gain strategic clarity and align execution so growth becomes deliberate rather than accidental.
That often means sharper positioning, more disciplined deployment of marketing budgets, stronger systems, and smarter use of AI.
Strategic clarity first. Scalable growth next.
I’m also a Podcaster and Author.
Work With Me

